Why Women Attracted to A MAN in Red

Forget candlelit dinners, bouquets of flowers and endless compliments. The way to a woman’s heart lies in wearing a red shirt, it seems.

Researcher Andrew Elliot, of Rochester University in the U.S., said that red is associated with power, passion and fertility in the animal kingdom – and people are no different.

‘This suggests that women’s thoughts and feelings toward men are, at least in part, primitive,’ he said. ‘The question “What do women want?” with regard to sexual attraction and desire has puzzled men and scholars for many years.

‘Our research suggests that the answer may be more provocative, than anticipated.’ Wearing red may also make a man feel more self-assured.